Polymeric Plasticizers are blended with concrete mixture to improve its compressive strength and workability level. Offered in liquid form, these also optimize waterproofing properties of concrete. Utilization of these products can be noticed during production of blocks and bricks. Inclusion of these plasticizers promotes reduction of settling attributes of cement and mortar present in construction mix. Moreover, these eliminate the necessity of using water in concrete mix. Polymeric Plasticizers that are offered in different packaging options, have up to two years of storage life if stored without opening their seal. Application of these products ensure smooth surface of walls. Excellent dispersing effect, low dosage application, cost effectiveness, simple application method, high compaction rate and improved permeability are their key features.